FannieMae Underneath It All: the 2010 Annual Report
This annual report was designed for a graphic design course at Oklahoma State University. We were to choose a company and create a concept to reveal the company to its stockholders. I chose FannieMae. Because of the recent trouble they had gone through, I decided that they needed to "bare all" with the stockholders. It was an embarassing time, and this idea of stripping away the clothing of a distiguished businessman illustrates that the company is willing to be vulnerable and admit its mistakes.
COVER I designed the cover to be safe, so not to ruin the revealing nature of its interior.
SECTION DIVIDERS With each new section, the businessman loses clothing. As he reveals more, the information presented reveals more about the company.
Below are a few spreads presenting some of the content found in typical annual reports.
